The central deliverable of this project is a printed publication that focuses on creating a tactile experience for the reader. Each of the four chapters is printed on various substrates with layered inserts, flip books, fold outs, and tear-out postcards along the way. The physical production of the piece allows readers to digest the information one chapter at a time and feel inspired to take action and advocate as they absorb information.

Chapter 1: Reality Check

Using data visualizations, this chapter takes a close look at the bleak reality of walking on the streets of Minneapolis.

Chapter 2: Keep Traffic Calm and Carry On

Using photographs, diagrams, and text, this chapter delves into specific traffic calming typologies, their economic impacts, and successful examples that reclaimed streetscapes for people.

Chapter 3: Case Study — Lyndale Avenue S and 27th St

Using photographs, street plans and sections, and contemporary examples, this section examines the pedestrian challenges at this notorious Minneapolis intersection and offers traffic-calming-centric solutions to improve the space for people on foot.

Chapter 4: Advocacy Toolkit

This chapter includes additional contacts and resources to support better pedestrian infrastructure and a collection of postcards to distribute to expand their advocacy reach.

Enthralled by a semester abroad studying urban design in Copenhagen, Denmark, I shifted my undergraduate focus from art to geography and delved into mapping and data visualizations that support sustainable transportation. My interest in this intersection between design and geography continued to grow and led me to create a zine, enroll in MCAD's MAGWD program, move to Copenhagen for 18 months, and pursue a career in graphic design. I currently reside in Minneapolis and spend my free time cross country skiing, playing piano, and drooling over midcentury Danish furniture.

See more of my work at catherinebretheim.com